On July 19, 2025, the closing event of the first edition of the “Digital Marketing” program took place at Mediacor. The program was organized within the framework of the MEDIA project – Strengthening the Quality of Online Education in HEIs in Moldova and Armenia (101082889), co-funded by the European Union. After six months of intensive training, mentoring, and hands-on activities, the six participating teams presented their final projects in front of an audience of mentors, partners, and guests from academic and entrepreneurial fields. The event continued with the introduction of the professors who guided participants throughout the program, followed by the team presentations. The projects showcased were: Dräxlmaier – a global leader in the production of electrical systems and automotive components for the premium segment Pisarenko Women Energy – a style and beauty school that supports the reintegration and empowerment of women, including refugees Ainash Management Time – a consultancy specializing in time management and internal process optimization Skills Lab – short-term educational programs focused on strengthening practical skills Stella Vitinscaia Hair Stylist – modern hair care and styling services Admiral Travel – a leading provider of quality tourism services in the Republic of Moldova Each team had 7 minutes to present their project and 3 minutes for the diploma award ceremony, marking the results achieved through the program’s marketing strategies and the key performance indicators (KPIs) reached by the participating companies. The event concluded with a Q&A session, followed by a networking and socializing moment around a festive cake.
We kicked off our Digital Marketing journey with a session full of useful insights and effective strategies to better navigate the ever-evolving digital landscape. Here are a few key moments that the teams are implementing in elaborating their marketing strategies: Competitor Analysis We learned how to conduct a detailed competitor analysis using tools like SimilarWeb and Nimble. These tools help us understand competitor behavior, their traffic sources, and what drives their customer acquisition. The Importance of Customer Feedback Discussions emphasized how valuable customer reviews are for improving marketing strategies. Both positive and negative reviews provide essential insights into consumer needs and expectations. Adapting to the Local Market To be truly effective, we need to understand how users in Moldova behave. The discussions focused on tools and platforms that work well in the local market, highlighting the importance of adapting to regional specifics. Structuring Data for an Effective Report Another important point was how to structure the information we collect into clear and concise reports. We learned how to organize data to highlight the most relevant information, what to include in analyses, and how to make useful comparisons between competitors. Marketing Strategies and Positioning We discovered how to analyze competitors’ positioning and marketing strategies to understand what works and what doesn’t. This is key to learning from others’ mistakes and developing strategies that will lead us to success. It was a great session that helped to understand the importance of a well-structured analysis and marketing tailored to market needs. Want to dive deeper? Head over to our full session on YouTube for more details and insights: https://www.youtube.com/watch?v=Esnn5oA_j-o&t=70s
Happy New Year from the MEDIA Project! To everyone connected with the MEDIA Project and passionate about advancing online education, As we bid farewell to another fruitful year, the MEDIA Project team sends warm greetings and heartfelt thanks to each of you who has contributed to our success. Together, we have achieved incredible milestones, and we look forward to building an even brighter future in the coming year! To our dedicated universities, thank you for your unwavering support and commitment to excellence. To the influential ministries, your support and role in shaping public awareness are greatly appreciated. To the innovative educators, your creativity and passion continue to inspire us all. To our enthusiastic participants, your energy and drive make every initiative worthwhile. To all our partners, your collaboration and trust are the foundation of our progress. May the new year bring joy, prosperity, and countless opportunities for growth and success to you all! Together, we are shaping the future of digital education and innovation. Let’s make 2025 even more impactful!
We are shaping the future of Digital Media! Today marked the first introductory meeting of participants in the newly launched Digital Media program, organized by the dedicated team from Moldova State University. We couldn’t be more excited to kick things off! The response to the program has been overwhelming. In the first three days, we received over 200 applications. After a competitive selection process, 30 participants were invited to join the program. During today’s Zoom session, they got acquainted and began forming teams of five. The program is a comprehensive 13-week course, starting on January 13, 2025, and includes both online and offline components. It covers key areas such as: Digital Marketing with targeting fundamentals and a focus on sales Copywriting Photography, videography, and editing Graphic design Intellectual property rights AI tools Employment in the digital sphere Each team will work on real business cases, developing their own marketing strategies and applying the tools they learn during the course. Participants who complete at least 80% of the program will receive an official certificate from the Ministry of Education of the Republic of Moldova. But that’s not all! Alongside participant case studies, our team will also be working on marketing strategies for three major national companies with an international presence. Stay tuned for more details about these collaborations! This program has been made possible thanks to co-financing from the European Union, and we are incredibly proud of this milestone. Good luck to all participants—we are just getting started, and the best is yet to come!
We are proud to share that the MEDIA Project was a partner of an international forum on technology and innovation — the Golden Juggernaut InnoTech Forum 2024! The forum, held at the iconic Arena Chișinău in Moldova, was organized under the auspices of key governmental bodies, including the Ministry of Education and Research of the Republic of Moldova, the National Agency for Research and Development (ANCD), and with the support of international organizations and funds. As a project dedicated to advancing digital education and fostering innovation, MEDIA played an active role in this significant event. Meet our institutional coordinators and project participants, who were deeply involved in organizing and conducting this forum. Their exceptional professionalism shone as they showcased the latest technologies on stage and conducted engaging masterclasses for forum visitors.
We are proud to share that the MEDIA Project was a partner of an international forum on technology and innovation — the Golden Juggernaut InnoTech Forum 2024! The forum, held at the iconic Arena Chișinău in Moldova, was organized under the auspices of key governmental bodies, including the Ministry of Education and Research of the Republic of Moldova, the National Agency for Research and Development (ANCD), and with the support of international organizations and funds. As a project dedicated to advancing digital education and fostering innovation, MEDIA played an active role in this significant event. Meet our institutional coordinators and project participants, who were deeply involved in organizing and conducting this forum. Their exceptional professionalism shone as they showcased the latest technologies on stage and conducted engaging masterclasses for forum visitors. Stay tuned for photos of our incredible team in action! Together, we continue to lead the way in shaping the future of education and technology.
Are you ready to be our trainee within DIGITAL MEDIA micro-credential courses?! From September 24th to 29th, 2023, the third study visit for the Erasmus+ MEDIA project, aimed at enhancing online education quality in Moldova and Armenia, took place. During this visit to RISEBA University in Latvia, engaging presentations and workshops were held, addressing global consumer trends, digital learning strategies, and the importance of high-quality video production. The exchange of expertise and best practices will significantly contribute to the development of digital tools in education, aligning with the project’s mission to support reforms in higher education in Armenia and Moldova. This project is made possible with the support of the European Union through the Erasmus+ program. Stay tuned for more exciting news and updates on the MEDIA project!
Insights from Riga: a pioneering discussion at the MEDIA Project Management Meeting From June 16 to 21, 2024, a crucial meeting was held at RISEBA University. This served as a key moment to discuss progress and plan further steps within our project. Here are the main issues discussed for each Work Package: WP 1: Enhancing the infrastructure of MEDIA Labs at universities in Moldova and Armenia, publishing an in-depth analysis of the latest digital technologies and practices, and integrating operational documents for Inter-University MEDIA subdivisions. WP 2: The joint outcomes from consortium partners, integrating feedback and quality assurance from EU partners, and harmonizing national and institutional deliverables across WP 2, 3, and 4. WP 3: Discussing Learning Analytics course results, certificate issuance, and implementing LA elements in online courses across R2 HEIs, with planning and commitments via the Moodle MEDIA platform. WP 4: The focus was on needs analysis, methodology, development, and validation of the Digital MEDIA courses, including the goals and objectives, progress in course content development, integration of multimedia elements, and conducting training sessions in a blended format. WP 5: The emphasis was on a comprehensive review and the joint outcomes from consortium partners, as well as strategies for disseminating information through the project’s website and social media platforms. WP 6: Presenting survey results about the project’s progress and addressing key questions for ongoing refinement. WP 7: General overview and presentation of the joint results of consortium partners focusing on financial aspects, with financial issues being discussed with each consortium partner during bilateral meetings. We also held a series of interactive workshops that facilitated better interaction among participants and significantly improved the implementation of the project itself, sharing experiences and new ideas, as well as studying best practices in online education. During a study visit to the RISEBA University Laboratory for video shooting and processing in online education, we had a unique opportunity to learn about advanced methods and innovations being applied in this field. Special thanks to the management of RISEBA University and the leadership of the MEDIA project for organizing this event. Your hard work and attention to detail ensured the success of this meeting! Thank you to all participants for your active involvement and contribution to the development of the MEDIA project! Many exciting tasks lie ahead!
Exciting news from the MEDIA Project! We are thrilled to announce the launch of the next phase of our MEDIA project, starting with an engaging series of courses provided by our esteemed partners at RISEBA and FHM University. First in the Series: Digital Media Production and Content Creation This course is specially designed for educators from our partner institutions in Moldova and Armenia, aiming to deepen the knowledge and skills of course participants in digital media. Whether course participants are looking to enhance teaching methods or engage students more effectively, this course offers essential tools and insights into digital storytelling. Course start date: June 5th Course mode: Fully remote with live instructor support Featuring: Expert lectures, interactive webinars, and a rich variety of podcasts tailored for educators. What course participants will learn: Create high-quality visual content tailored for educational purposes Capture stunning photographs and professional videos using both smartphones and cameras Apply advanced techniques in lighting, composition, and post-production Utilize storytelling to craft compelling educational narratives through visual media Join us on this exciting educational journey to transform teaching methods and enhance digital media skills!
We are excited to share that the “Learning Analytics” course, one of the key components of the MEDIA project for educators in Moldova and Armenia, has officially concluded. Over the course from February to May 2024, participants explored advanced analytics in education with the guidance of LUT University experts. Interested in the initial outcomes from our course instructors? Head over to our LinkedIn page to read an article detailing the first results and insights. MEDIA project LinkedIn page: https://www.linkedin.com/…/mediaera-project-89b143296…
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